Keynotes are always challenging. There is an inherent dissonance built into the very concept of a keynote:
The audience comes to the session expecting a good show and expecting to learn something new. Two very important things – have fun and get educated.
The companies that are sponsoring the keynotes are spending a lot of money for this 30-45 minutes session and this is their only moment to get the FULL attention of ALL the participants. They are compelled to try to get the “biggest bang for the buck” for their large investment. No matter what. As a result companies tend to do two major mistakes:
- Send the highest ranked officer to speak (rather than the most entertaining or interesting person)
- Try to talk about their own products (rather than the most insightful or educational topic)
As a result, in many cases we are getting non inspiring and not interesting keynotes sessions. It is that simple. I have my own list of the most boring and most sell-zy session, but I would like to hear your opinion on this topic.
What is your vote for the most boring keynote?